• It’s not even Halloween yet, but big box stores nationwide have already started to put their Christmas wares on display with visions of a lot more than sugarplums. They see black ink – that mythical time of year when their revenue budgets turn all smiley-faced. And if you haven’t already begun to see holiday-themed ads online, you will very soon. And for good reason! Online behavior not only drives online sales, but recent data touted by Mediamath shows the internet has a bigger-than-ever influence on in-store sales as well.