• Google published an interesting and thought provoking piece on its Think with Google blog on Monday – one which made me refocus on the importance of aligning ad messages with proper goals, especially when it comes to video advertising. Ben Jones, in his write-up titled, “In Video Advertising, Is Longer Stronger”, reveals the results of research conducted with Mondelez International (think: Oreos and Chips Ahoy). With help from Droga5, a global ad agency, they set out to discover the optimal length for a video ad on YouTube: :15, :30 or longer? Here are the key takeaways (I invite you to read the entire post here).