We used Content Marketing and Native Advertising to help promote the benefits of 3D Mammography. C2 also boosted Inland Imaging's website traffic with a robust Targeted Display ad campaign that took advantage of tactics such as Search Retargeting and Mobile Geo-Fencing with Conversion Zone metrics.
C2 Customer Testimonials
North Idaho College
Category: Targeted Display and Video Advertising
Start Date: 2015 - 2016
Campaign Details: Facing the challenge of tight budgets, North Idaho College turned to C2 Connections to help boost brand awareness, website traffic and ultimately more enrollment applications. The marketing department at NIC had done limited amounts of online advertising in the past, but with limited success. Their experience with C2 Connetions proved to be a positive one.
Using a variety of online targeting tactics over several campaigns, North Idaho College used rich, dependable data to target people in the Washington-Idaho-Montana region who have shown through their online behavior that they are interested in continuing their education:
- Search Retargeting
- Site Retargeting
- Mobile Optimized Advertising
- Mobile Geo-Fencing
- Targeted Video Advertising
- Facebook Advertising (both on the side rail and in Newsfeed)
“Working with Dave and Jared at C2 Customer Connections allowed me to consolidate the college’s marketing efforts amongst departments on campus. By utilizing their digital campaign strategy, we were able to serve our ads to students that are looking for a specific program, while providing stakeholders with analytics to measure the campaign’s performance.” - Nick Granier, Marketing Coordinator at North Idaho College