We used Content Marketing and Native Advertising to help promote the benefits of 3D Mammography. C2 also boosted Inland Imaging's website traffic with a robust Targeted Display ad campaign that took advantage of tactics such as Search Retargeting and Mobile Geo-Fencing with Conversion Zone metrics.
C2 Customer Testimonials
Category: Targeted Display Advertising
Start Date: May 2015 - Present
Campaign Details: Pizza Pipeline took a bold approach to marketing in 2015. They aimed to strengthen their brand in the Spokane area and gain market share in a crowded fast food segment. Their marketing mix included everything from TV advertising to bus wraps. Online advertising, in the form of targeted display on desktop, tablets and mobile devices helped strengthen all other marketing efforts.
C2 Connections used rich, dependable data to target people in the Spokane area who have shown through their online behavior that they are interested in pizza and local eating establishments. Tactics included:
- Search Retargeting
- Site Retargeting
- Mobile Optimized Advertising
- Mobile Geo-Fencing
- Facebook Advertising (both on the side rail and in Newsfeed)
Pizza Pipeline's online advertising campaigns brought in hundreds of new visitors to their website each month, and their overall online visibility increased significantly.