websites

  • Like Mobilegeddon all over again: Google makes mobile even more important

    Mobilegeddon is the gift that keeps on giving. Orthe curse that keeps small business owners up at night. Google said this week that it will be placing even more emphasis on mobile as a ranking signal – even more than it did in 2015 when it sent businesses and SEO experts into a small frenzy.

  • What to do, not to do if you're thinking about changing your website's address

    “It’s just weird,” I said with a puzzled look on my face. “Why would anyone in their right mind do that? Am I missing something? Is this a new trend I somehow missed? I thought people stopped doing that in the ‘90s.”

    I was confused. Bewildered. I thought I must have missed some kind of strategy initiative pushed by Google.

    But, no.

    And that’s what leads me to today’s topic: if you are going to change the name of your business, move locations or shake up the address of your website there are some things you should know.

  • Why Responsive Design is better than mobile-friendly

    A recent statistic about the importance of properly built mobile websites hit me like a ton of bricks the other day. Yes, we all know that in the marketing world "it's all about mobile". It's been like that for at least the past three years, right? But stop and consider just how powerful mobile has become.