SEO

  • C2 Connections presents the basics of Internet Marketing to small business owners

    I have a lot of respect for people who stick their necks out and become entrepreneurs. They start a business on nothing more than an idea and a lot of passion. They work for what they want, what they believe in, and what they expect to become. Dave Cotton and I were more than pleased to meet with several of those people last night at a workshop held at Startup Spokane. What a night!

  • How much should you pay for SEO?

    Cost of SEO

    Perusing through the industry news and trends this morning I came across something that would be of particular interest for local business owners planning to improve their website in the next few months. How much should you spend on Search Engine Optimizaiton (SEO)?  Great question!

  • Three easy things to improve your SEO

    As I meet with local business owners and managers – and I've met with A LOT lately - I am struck by how many SMBs have failed to take the most basic steps to ensure their potential customers are able to find them online. Yes, I am talking about the basics of Search Engine Optimization (SEO). Yes, SEO can be complicated – even nebulous. That does not make it negligible or unimportant. Nor does it have to be as complicated as some SEO companies make it out to be. In fact, there are several steps even the smallest of businesses can take today that will go a long way toward making sure their website gets found by major search engines, and thus by potential customers.

  • What to do, not to do if you're thinking about changing your website's address

    “It’s just weird,” I said with a puzzled look on my face. “Why would anyone in their right mind do that? Am I missing something? Is this a new trend I somehow missed? I thought people stopped doing that in the ‘90s.”

    I was confused. Bewildered. I thought I must have missed some kind of strategy initiative pushed by Google.

    But, no.

    And that’s what leads me to today’s topic: if you are going to change the name of your business, move locations or shake up the address of your website there are some things you should know.