Search Retargeting

  • Changes coming to AdWords - again

    Google has started to roll out another set of significant changes to AdWords, placing more emphasis on the context of a query, according to industry experts. Ginny Marvin, writing for Search Engine Land highlighted the major changes that have already started to take effect to some degree. Both adjustments by Google affect how high up the page an ad will show up after a query.

  • Internet Advertising Whitepapers

    White papers about the Internet Advertising industry.

  • Why you shouldn't be so quick to shake up keyword search campaigns

    As a digital advertising strategist I am always looking for new, exciting and effective ways to help my clients reach their target market. I genuinely want them to succeed – both professionally and personally. I take great pride in helping one of my friends achieve their goals. So, as I contemplated a recent ad campaign and thought about how I would answer the client’s questions about optimizing keywords and achieving best-possible focus, I became excited.