As I meet with local business owners and managers – and I've met with A LOT lately - I am struck by how many SMBs have failed to take the most basic steps to ensure their potential customers are able to find them online. Yes, I am talking about the basics of Search Engine Optimization (SEO). Yes, SEO can be complicated – even nebulous. That does not make it negligible or unimportant. Nor does it have to be as complicated as some SEO companies make it out to be. In fact, there are several steps even the smallest of businesses can take today that will go a long way toward making sure their website gets found by major search engines, and thus by potential customers.