• As I meet with local business owners and managers – and I've met with A LOT lately - I am struck by how many SMBs have failed to take the most basic steps to ensure their potential customers are able to find them online. Yes, I am talking about the basics of Search Engine Optimization (SEO). Yes, SEO can be complicated – even nebulous. That does not make it negligible or unimportant. Nor does it have to be as complicated as some SEO companies make it out to be. In fact, there are several steps even the smallest of businesses can take today that will go a long way toward making sure their website gets found by major search engines, and thus by potential customers.

  • As a digital advertising strategist I am always looking for new, exciting and effective ways to help my clients reach their target market. I genuinely want them to succeed – both professionally and personally. I take great pride in helping one of my friends achieve their goals. So, as I contemplated a recent ad campaign and thought about how I would answer the client’s questions about optimizing keywords and achieving best-possible focus, I became excited.