online advertising

  • Retailers should do THIS before sealing their Black Friday ad budgets

    It’s not even Halloween yet, but big box stores nationwide have already started to put their Christmas wares on display with visions of a lot more than sugarplums. They see black ink – that mythical time of year when their revenue budgets turn all smiley-faced. And if you haven’t already begun to see holiday-themed ads online, you will very soon. And for good reason! Online behavior not only drives online sales, but recent data touted by Mediamath shows the internet has a bigger-than-ever influence on in-store sales as well.

  • Smart people conclude mixing print with digital is best option

    So there I sat the other night. I had just entered the house after picking up the mail from the curbside mailbox, and there it was: the envelope of monthly coupons, a few glossy cardstock mailers from hopeful politicians, a flashy envelope from my insurance agent and an oversized mailer from a friend in real estate. And a couple of bills (I wonder how my electricity usage stacked up against my neighbors’ this month).

  • Why you shouldn't be so quick to shake up keyword search campaigns

    As a digital advertising strategist I am always looking for new, exciting and effective ways to help my clients reach their target market. I genuinely want them to succeed – both professionally and personally. I take great pride in helping one of my friends achieve their goals. So, as I contemplated a recent ad campaign and thought about how I would answer the client’s questions about optimizing keywords and achieving best-possible focus, I became excited.