Our friends at Simpli.fi published an eye-opening infographic this week that shows the popularity and effectiveness of video advertising - particularly programmatic video advertising. Simply put, it works. It works because more people than ever are watching video online, and more reliable data is becoming available with which to target viewers.
At C2, we believe pairing a robust programmatic video campaign with a well-formed programmatic banner campaign is the best use of digital advertising dollars. Reach and effectiveness of a campaign can be further boosted by running a matching campaign on traditional media (i.e. radio, TV and print).