• “It’s just weird,” I said with a puzzled look on my face. “Why would anyone in their right mind do that? Am I missing something? Is this a new trend I somehow missed? I thought people stopped doing that in the ‘90s.”

    I was confused. Bewildered. I thought I must have missed some kind of strategy initiative pushed by Google.

    But, no.

    And that’s what leads me to today’s topic: if you are going to change the name of your business, move locations or shake up the address of your website there are some things you should know.