Facebook

  • Facebook Advertising

    C2 Connections can help you build powerful online ad campaigns by leveraging the data, reach and influence of the most powerful name in social media. Facebook advertising can be an effective and affordable component to online ad campaigns.

    Unlike most providers that buy stock audience segments, C2 has access to valuable element-level data to use in conjunction with any Facebook ad campaign. We use reliable data to create custom audiences, and then serve ads to those audiences on Facebook.

     

    Facebook Ad Exchange (FBX):

    Leverage first party data to build targeted campaigns and serve ads to viewers on Facebook's "right rail". Build your campaign using the following tactics:

     

    o Keyword Level Search Retargeting – start with a set of relevant search terms, and then serve ads to people on Facebook who have conducted searches on those terms online. For example, a tire store could build a campaign that includes keywords like "Spokane tire repair", "flat repair" or "Michelin tires". Users who search for those – and related – terms could be served an ad on Facebook.

    o Site Retargeting – Place a tracking pixel on your web page or website. Serve ads on Facebook to people who have visited your site and then left without taking action.

    Facebook Advertising

     

    Facebook Newsfeed:

    This tactic is as simple as it sounds. We can access Facebook's user data to build custom campaigns that will serve ads in qualified viewers' Newsfeeds. Instead of displaying small ads on the "right rail", these large ads are prominently displayed in-line with a viewer's news stories, cat videos and funny memes.
    Advertising on Facebook – both through Facebook Exchange and on Newsfeed – are best used as components to well-rounded campaigns that employ a variety of tactics. Contact a representative of C2 Connections to get started today.

    Advertising on Facebook – both through Facebook Exchange and on Newsfeed – are best used as components to well-rounded campaigns that employ a variety of tactics. Contact a representative of C2 Connections to get started today.

  • Monday Morning Marketing: programmatic, reputation and Facebook

    I'm seeing a few interesting things to stay on top of this week – from Programmatic advertising to Reputation Intelligence. And MediaPost has the highlights of a recent survey from the Interactive Advertising Bureau which should make you think about the future of mobile advertising - and all of its challenges. And did you here about what Facebook wants to do with news outlets?

  • Think about THIS before shifting ad dollars to Facebook

    I came across this article from Cathy Crosett on the website, Media Sales Today, that addresses Facebook's push to take ad dollars away from TV. She quotes an upcoming report from Sales Development Services that says 37 percent of broadcast TV sales managers believe its getting harder to compete against Facebook and Google.