Direct Mail

  • Smart people conclude mixing print with digital is best option

    So there I sat the other night. I had just entered the house after picking up the mail from the curbside mailbox, and there it was: the envelope of monthly coupons, a few glossy cardstock mailers from hopeful politicians, a flashy envelope from my insurance agent and an oversized mailer from a friend in real estate. And a couple of bills (I wonder how my electricity usage stacked up against my neighbors’ this month).