C2 mobile advertising

If there ever was a time to get your business started with some form of targeted online advertising, now is that time. Especially if you are an advertiser on TV.

Google has started to roll out another set of significant changes to AdWords, placing more emphasis on the context of a query, according to industry experts. Ginny Marvin, writing for Search Engine Land highlighted the major changes that have already started to take effect to some degree. Both adjustments by Google affect how high up the page an ad will show up after a query.

So there I sat the other night. I had just entered the house after picking up the mail from the curbside mailbox, and there it was: the envelope of monthly coupons, a few glossy cardstock mailers from hopeful politicians, a flashy envelope from my insurance agent and an oversized mailer from a friend in real estate. And a couple of bills (I wonder how my electricity usage stacked up against my neighbors’ this month).

Google published an interesting and thought provoking piece on its Think with Google blog on Monday – one which made me refocus on the importance of aligning ad messages with proper goals, especially when it comes to video advertising. Ben Jones, in his write-up titled, “In Video Advertising, Is Longer Stronger”, reveals the results of research conducted with Mondelez International (think: Oreos and Chips Ahoy). With help from Droga5, a global ad agency, they set out to discover the optimal length for a video ad on YouTube: :15, :30 or longer? Here are the key takeaways (I invite you to read the entire post here).

Truth be told, we're pretty reluctant here at C2 to toot out own horn. It's just not in our nature. But we've also learned you have to tell people what you do. You have to show them you HAVE done it, you CAN do it, and you WILL do it. We take quiet, dignified pride in knowing we do well for our clients. We don't want you to take our word for it. That's kind of ridiculous, isn't it? So we're letting some of clients do the talking for us.

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Send us a note to request a free consultation or call us at 509-448-3248.