I regularly scroll through several industry sites, blogs and social channels, so why don't I share the best of what I find with you? Well, duh! Today I found some interesting write-ups on programmatic TV, when to change out creatives in an ad campaign, and the problem with ad agencies today. My favorite happens to be a piece about the death of "snackable" content.
- Don’t forget to change creatives regularly:
http://digiday.com/sponsored/boosttt-005-855-eight-signs-that-its-time-to-rewrite-your-search-ads/ - Overworked as a marketer? Yeah, we know. Despite that, 84% percent of marketers surveyed said they don’t regret their decision. I identify with the 55% who said they dread “proving my value to people who don’t understand what I do.”
http://www.mediapost.com/publications/article/255984/poll-most-marketers-overloaded-stressed.html - Ah, the evolution of an agency. You can’t argue it doesn’t happen: a TV rep leaves a station to form an ad agency focused on media buying; a video editor for a do-it-all agency leaves to start up a creative boutique; a digital progressive leaves to start up an agency focused on programmatic display. It happens. They thrive during the up years, and then as technology advances and tactics change those creative types either adjust or get swallowed up by the next big thing.
http://www.mediapost.com/publications/article/255926/why-disruptive-change-is-disruptive.html - Once an Apple Geek or an Android Freak, always an Apple Geek or an Android Freak. Here’s an interesting survey on the iPhone vs. Android debate:
http://www.mediapost.com/publications/article/255948/smartphone-users-highly-loyal-to-os.html - And yet another piece of evidence that tells us the age of video – and mobile video – is upon us. SpotXchange says 20% of their ad spend is now mobile, compared to just 4% at this time last year:
http://www.mediapost.com/publications/article/255834/programmatic-mobile-video-booms-in-1h-2015.html - On a related note, I was particular interested in this piece on programmatic TV yesterday (http://www.videonuze.com/article/programmatic-tv-advertising-is-off-to-a-fast-start-at-tubemogul). Yes, programmatic may be off and running as demand grows. But it got me thinking: could programmatic TV actually be a bad thing for local broadcasters? Could it be useless for small and medium sized businesses? I have a hard time believing small marketers will be able to achieve the necessary reach through programmatic TV. For now, it looks like the trend will be reserved for the big brands who advertise on a national scale. But I could be wrong.
- And lastly, there’s this: are Internet readers tired of “snackable” content (read: listicles). Boy, I hope so!:
http://recode.net/2015/08/07/the-death-of-snackable-content/
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