Mobilegeddon is the gift that keeps on giving. Orthe curse that keeps small business owners up at night. Google said this week that it will be placing even more emphasis on mobile as a ranking signal – even more than it did in 2015 when it sent businesses and SEO experts into a small frenzy.
“Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking to help our users find even more pages that are relevant and mobile friendly.” - Google Webmaster Central Blog
The announcement comes just days after Google announced it was taking all AdWords out of the right rail and adding a fourth position to the paid results on the top of the screen. The change was due to – you guessed it – the popularity of mobile and the need for faster rendering times.
Google offers a handful of tools to help you transition to a more mobile-friendly platform, including its mobile-friendly test page.
In developing mobile sites, Google recommends you stay away from Flash, use text sizes that can easily be seen on a small screen, and place links far enough apart such that users can tap without making a mistake (fat finger syndrome).
If you haven’t already made your website mobile-friendly, this time is for real. You cannot afford to wait any longer. Those who have mobile sites will be rewarded, and those who don’t will be, in effect, punished.
So, what are you waiting for?