If there ever was a time to get your business started with some form of targeted online advertising, now is that time. Especially if you are an advertiser on TV.
Google has started to roll out another set of significant changes to AdWords, placing more emphasis on the context of a query, according to industry experts. Ginny Marvin, writing for Search Engine Land highlighted the major changes that have already started to take effect to some degree. Both adjustments by Google affect how high up the page an ad will show up after a query.
Probably the most noticeable changes Google plans to make to its AdWords platform over the next several months is the size of the ads themselves. The announcement, made this week at the AdWords Performance Summit in San Francisco was the first of many adjustments to the popular ad platform.
Google published an interesting and thought provoking piece on its Think with Google blog on Monday – one which made me refocus on the importance of aligning ad messages with proper goals, especially when it comes to video advertising. Ben Jones, in his write-up titled, “In Video Advertising, Is Longer Stronger”, reveals the results of research conducted with Mondelez International (think: Oreos and Chips Ahoy). With help from Droga5, a global ad agency, they set out to discover the optimal length for a video ad on YouTube: :15, :30 or longer? Here are the key takeaways (I invite you to read the entire post here).
Mobilegeddon is the gift that keeps on giving. Orthe curse that keeps small business owners up at night. Google said this week that it will be placing even more emphasis on mobile as a ranking signal – even more than it did in 2015 when it sent businesses and SEO experts into a small frenzy.
So there I sat the other night. I had just entered the house after picking up the mail from the curbside mailbox, and there it was: the envelope of monthly coupons, a few glossy cardstock mailers from hopeful politicians, a flashy envelope from my insurance agent and an oversized mailer from a friend in real estate. And a couple of bills (I wonder how my electricity usage stacked up against my neighbors’ this month).
Today is an exciting day at C2 Connections' world headquarters in Spokane. Today is the day we implement Conversion Zones for mobile advertising – a new way to track the effectiveness of mobile online advertising.
C2 Connections began implementing the new technology as soon as it was launched by Simpli.fi, the only programmatic ad platform that bids, optimizes and reports using unstructured data. That’s tech talk for “they’re good at what they do, and they can target the exact audience you’re trying to reach.”
Truth be told, we're pretty reluctant here at C2 to toot out own horn. It's just not in our nature. But we've also learned you have to tell people what you do. You have to show them you HAVE done it, you CAN do it, and you WILL do it. We take quiet, dignified pride in knowing we do well for our clients. We don't want you to take our word for it. That's kind of ridiculous, isn't it? So we're letting some of clients do the talking for us.
“It’s just weird,” I said with a puzzled look on my face. “Why would anyone in their right mind do that? Am I missing something? Is this a new trend I somehow missed? I thought people stopped doing that in the ‘90s.”
I was confused. Bewildered. I thought I must have missed some kind of strategy initiative pushed by Google.
And that’s what leads me to today’s topic: if you are going to change the name of your business, move locations or shake up the address of your website there are some things you should know.
Perusing through the industry news and trends this morning I came across something that would be of particular interest for local business owners planning to improve their website in the next few months. How much should you spend on Search Engine Optimizaiton (SEO)? Great question!
I have a lot of respect for people who stick their necks out and become entrepreneurs. They start a business on nothing more than an idea and a lot of passion. They work for what they want, what they believe in, and what they expect to become. Dave Cotton and I were more than pleased to meet with several of those people last night at a workshop held at Startup Spokane. What a night!
Whether you’re an ad agency, a small business owner, a website publisher or even a TV station, chances are you have heard of programmatic advertising. In fact, you have probably heard a lot about programmatic advertising – enough to form an opinion. That’s what I wanted to talk to you about: your opinion of programmatic advertising, and how you formed that opinion.
One of the questions I have had in the back of my mind ever since I began running programmatic ad campaigns for clients has been whether targeted ad impressions are really more effective than simple, single-site ROS impressions. For those of you who have a lot of experience in the industry, the answer is a simple one: of course targeted is better. But for the lay person - the person whose job it is to sell widgets, not ad impressions - the question is a valid one. It is also valid to ask, "how do you know?"